Serve Robotics, known for its autonomous food delivery robots in Los Angeles, is now expanding its services to include laundry delivery.
This week, Serve announced a new partnership with NoScrubs, an on-demand laundry service, to pilot this initiative in select Los Angeles neighborhoods. The move marks Serve’s first commercial urban delivery partnership beyond food.
The pilot program will utilize Serve’s existing fleet of robots to deliver NoScrubs laundry orders directly to customers’ doors. This expansion allows Serve to maximize its current resources without the need for a separate fleet, using the same robots, autonomy stack, and operations that power its food delivery business. According to Barchart, Serve’s CEO and Co-Founder Ali Kashani said, “The same Serve robots that bring you dinner will soon bring you your laundry and more. We’re just getting started.”
NoScrubs operates across seven major U.S. metros and aims to provide fast, seamless delivery experiences. Customers can select their preferred delivery window in the NoScrubs app, and orders are assigned to a Serve robot based on availability. Matt O’Connor, Co-founder and CEO of NoScrubs, stated, “Partnering with Serve allows us to explore innovative ways to serve customers while improving operational efficiency.”
Serve Robotics operates approximately 2,000 robots across the United States, including 500 in Los Angeles. By integrating laundry delivery, Serve aims to broaden its service offerings and explore additional verticals such as dry cleaning, retail, pharmacy, and grocery. This expansion builds on Serve’s recent acquisition of Diligent Robotics, which extended its operations into indoor service robots used in hospitals.
The online laundry services market is projected to grow significantly, from $40 billion in 2025 to $130 billion by 2030, driven by urban households and younger consumers embracing app-based services. Serve’s partnership with NoScrubs positions the company to capitalize on this growth while enhancing convenience for consumers.
Recent Comments