Amazon’s Ring has canceled its partnership with police tech provider Flock Safety amid backlash from an advertisement that ran during Super Bowl LX on Sunday (February 8), the company confirmed in a blog post shared on Thursday (February 12).
“In October 2025, Ring and Flock Safety announced our intention to work together on an integration with Community Requests,” the blog states. “Following a comprehensive review, we determined the planned Flock Safety integration would require significantly more time and resources than anticipated. As a result, we have made the joint decision to cancel the planned integration. The integration never launched, so no Ring customer videos were ever sent to Flock Safety.
“At Ring, our mission has always been to make neighborhoods safer. That mission comes with significant responsibility—to our customers, to the communities we serve, and to the trust you place in our products and features.”
The partnership faced scrutiny after Ring ran an ad showcasing a “Search Party” feature that uses AI to help locate lost pets, which activates a network of participating Ring cameras that scan footage for images resembling the missing pet. The Electronic Frontier Foundation referred to the new feature as a “surveillance nightmare” following the ad campaign.
Flock operates a network of automated license plate readers and sells access to software customers, which includes law enforcement agencies, adding to the scrutiny. Ring’s decision to cancel its partnership was announced amid tech companies having already facing increased pressure to reexamine its work with federal agencies including the U.S. Immigrations and Custom’s Enforcement.
Salesforce employees pressured CEO Marc Benioff to cancel “ICE opportunities while more than 900 Google employees called on their executives to split from ICE and U.S. Customs and Border Protection, according to CNBC. Privacy and civil liberties publicly campaigned for Ring to end its Flock partnership, with a protest held calling for it to also cut ties with ICE and CBP scheduled for Friday (February 13), prior to the announcement.
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