LOS ANGELES (CNS) – Virgin Voyages, an adults-only cruise line, began sailing from the Port of Los Angeles for the first time Monday, marking a new West Coast homeport.
The company’s ship Brilliant Lady arrived Monday at the Los Angeles Cruise Terminal, launching a series of voyages to destinations along the Pacific Coast, Mexico, Canada and Central America.
Virgin Voyages, part of the Virgin Group founded by Richard Branson, operates a fleet of ships focused on adult travelers, offering all-inclusive dining, entertainment and wellness programming rather than traditional cruise amenities such as buffets or family-oriented activities, officials said.
“Virgin Voyages brings a fresh, contemporary cruise product to Los Angeles, and we’re proud to welcome them as a new homeport partner,” Port of Los Angeles Executive Director Gene Seroka said in a statement. “With these well-crafted itineraries, passengers can make the most of their time exploring destinations along the Pacific Coast and beyond.”
The Brilliant Lady, a 909-foot vessel that can carry about 2,770 passengers, features more than 20 dining venues along with live entertainment, fitness classes and wellness spaces, according to Virgin Voyages.
Itineraries departing from Los Angeles include stops in Catalina Island, San Diego, San Francisco, Cabo San Lucas, Puerto Vallarta and Vancouver. A longer 17-night voyage includes passage through the Panama Canal to Miami, officials said.
The launch comes as the local cruise industry continues to grow. Port officials said 241 cruise ship calls brought about 1.6 million passengers through Los Angeles in 2025, generating an estimated $300 million for the regional economy.
The Port of Los Angeles is the nation’s busiest container port.
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