LOS ANGELES (CNS) – Two county supervisors will push a proposal Tuesday to market county facilities that could be leased to visiting countries during the 2028 Olympic and Paralympic Games for uses such as hospitality or broadcast locations or training sites.
“Other jurisdictions within the county are already moving to secure these opportunities,” Supervisors Holly Mitchell and Lindsey Horvath wrote in a motion that will go before the board Tuesday. “For example, Culver City has entered into an agreement with the New Zealand Olympic Committee to host a national hospitality house and fan zone during the Games, and the city of Long Beach has announced agreements with participating countries to establish national houses within the city.
“These early commitments demonstrate both strong international demand and the competitive environment among jurisdictions seeking to attract global partners and the associated economic benefits.”
The motion notes that countries participating in the Olympics often look to rent local facilities, which often wind up serving as “diplomatic, commercial and cultural hubs” that can “generate significant direct revenue through leases, licenses, sponsorship and related partnerships.”
If approved by the board, the motion would instruct the county’s acting CEO and other officials to report back in three weeks with an inventory of county-owned facilities that could be made available, and return within a month with a list of “high priority” facilities that could be immediately offered for lease. It would then direct county officials to begin an aggressive outreach campaign to market the facilities.
According to the motion, the board voted in November 2024 to develop a database of county facilities that could be marketed to local international consulates. But thus far, that database “has not been made available.”
“Without a coordinated and proactive effort to inventory, evaluate, and market these assets, the county risks leaving significant economic opportunity unrealized while neighboring jurisdictions move forward,” according to the motion.
The document also notes that the county “is facing a significant structural budget deficit that requires creative, responsible and time-limited revenue-generating strategies that leverage existing public assets without reducing core services.”
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