San Francisco’s Fisherman’s Wharf, the city’s most-visited destination, is undergoing a significant transformation to attract more visitors and locals. Last year, the historic neighborhood drew 12.5 million people, but recent closures of notable restaurants and reduced tourism spending have prompted a need for change. The Port of San Francisco’s Fisherman’s Wharf Forward project aims to revitalize the area with both public works projects and new businesses.
The plan includes transforming the former site of Alioto’s Restaurant on Taylor Street into a public plaza. This new space will feature picnic tables, benches facing the Bay, improved lighting, landscaping, and a pop-up space for retail or beverage services. According to ABC7 News, the Port of San Francisco decided to create a public space after unsuccessful attempts to lease the restaurant site due to its three-story layout and costly repairs.
The Fisherman’s Wharf Forward project is part of a broader effort to boost the neighborhood’s appeal. Recent improvements include new leases on Jefferson Street, pop-up activations, and enhancements to fishing operations at Pier 45. The project also focuses on structural improvements, such as strengthening the seawall, flood-proofing buildings, and modernizing dock space to protect the waterfront from sea level rise and earthquakes.
Mayor Daniel Lurie’s office reports that visitor spending, hotel bookings, and convention reservations have increased significantly compared to last year. The city’s growing artificial intelligence sector is also expected to bring new workers to the area, contributing to the neighborhood’s revitalization.
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