The nonprofit Foothill Catalog Foundation is taking an interesting approach to helping homeowners who lost their homes in the Eaton fire.
Drawing inspiration from the early 1900s Sears home kits, they are offering a modern, affordable way to rebuild. On Sunday, the nonprofit held a design showcase at the Sierra Madre Woman’s Clubhouse, attracting hundreds of displaced property owners eager to explore architectural designs and meet the foundation’s founders, Alex Athenson and Cynthia Sigler.
The foundation aims to streamline the rebuilding process for homes lost in the devastating Eaton Fire, which destroyed over 9,000 structures and caused up to $10 billion in damages. By offering pre-approved home designs, the foundation hopes to save homeowners time and money on construction, permitting, and design fees. According to Pasadena Star-News, Sigler stated, “Our goal is to have the first 10 designs preapproved by the end of July.”
The foundation is working with San Gabriel Valley Habitat for Humanity to develop three catalog home designs, each featuring three bedrooms and two baths. These homes will range from 1,160 to 1,190 square feet, with an option for a detached garage. The first design, “The Lewis,” has already been submitted for pre-approval.
The catalog concept offers a professionally-curated shortcut for homeowners, particularly those who are underinsured, uninsured, or elderly. The initiative has garnered support from local leaders and organizations, including Altadena Town Council Chair Victoria Knapp and the Los Angeles Conservancy. The foundation is also seeking charitable funding to expand its design offerings and emphasize community-driven efforts.
Athenson and Sigler are committed to spreading awareness of the Catalog, especially among residents of West Altadena and Latino communities. Their mission is to provide a resource that helps preserve the historic character of neighborhoods while meeting modern codes.
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