While the Grammy Awards hand out music’s biggest trophies, an exclusive backstage tradition is marking a major milestone. Distinctive Assets is back for its 26th year as the Recording Academy’s official talent gifting partner, hosting the star-studded Grammy Gift Lounge.
The Los Angeles–based entertainment marketing company, led by founder Lash Fary, curates luxury gift experiences for Grammy presenters, nominees, and performers as a thank-you for taking part in music’s biggest night. Fary says the mission remains simple: deliver standout gifts while emphasizing inclusivity and philanthropy.
“It is always a privilege to be even a small part of celebrating Music’s Biggest Night®,” says Distinctive Assets founder Lash Fary. “After all these years, it’s gratifying to see that what we do is still enjoyed so immensely by so many. The appeal is real, and our mission remains quite simple: to deliver fabulous gifts while embracing inclusivity and philanthropy.”
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