The long-awaited return of McDonald’s Snack Wraps resulted in a sales boost for the global fast food company.
Same-store sales reportedly increased by 3.6% for the July-September period after the Snack Wrap officially returned to U.S. menus in July following a nine-year absence, which was better than the 3.5% forecast, according to analysts polled by FactSet via ABC News. Same-store sales in the U.S. were also reported to have increased by 2.4% for the entire third quarter.
U.S. traffic to McDonald’s was also reported to be 15% higher than average on the day Snack Wraps officially returned to McDonald’s menu, according to the data company Placer.ai.
“We’re excited about the significant opportunity we see within our chicken portfolio and see the potential to add another point of chicken market share by the end of 2026,” McDonald’s CEO Chris Kempczinski told investors during the 2024 Q4 earnings ahead of the actual return via PEOPLE.
Kempczinski told fans that they could expect McDonald’s to “launch a new chicken strip offering” sometime in 2025. The Snack Wrap was introduced in 2004, originally containing a smaller portion of Chicken Selects with lettuce, cheese and special sauce wrapped in a soft shell tortilla, and discontinued in the United States in 2016.
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